This is an excellent article that attempts to frame the problems of social change as problem of attention-paying. The problem, Gideon says, is not the lack of will, or that these social causes are unimportant. The problem is that we have a finite attention, and we are poorly managing the attention economy.

The way this article frames the problem is really spot on, and is in line with things I've been working on for the last few months. I looking forward to more in the series!

Gideon Rosenblatt originally shared this post:

Newly published article. This one may tick some people off, but I just had to get it off my chest. It's part of long series I'm doing on social change.

Why So Many Social Change Organizations Struggle

When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and…