Excellent article on Social Networking from the NYT Freakonomics blog.

Is MySpace Good for Society? A Freakonomics Quorum

The big picture: social networking technologies support and enable a new model of social life, in which people’s social circles will consist of many more, but weaker, ties. Though we will continue to have some strong ties (i.e., family and close friends), demographic changes, such as frequent household moves and the replacement of friends and family with market services for tasks such as daycare, are diminishing the role of social ties in everyday life. Weak ties (e.g., casual acquaintances, colleagues) may not be reliable for long-term support; their strength instead is in providing a wide range of perspectives, information, and opportunities. As society becomes increasingly dynamic, with access to information playing a growing role, having many diverse connections will be key.

Social networking technologies provide people with a low cost (in terms of time and effort) way of making and keeping social connections, enabling a social scenario in which people have huge numbers of diverse, but not very close, acquaintances. Does this makes us better as a society? Perhaps not — we can imagine this being a selfish and media-driven world in which everyone vies for attention and no one takes responsibility for one another. But perhaps it does — we can also imagine this being a world in which people are far more accepting of diverse ways and beliefs, one in which people are willing to embrace the new and different.

Specifically, I need to research the references cited in this paper, so I’m logging this for future work.