The #attentioneconomy is managed by education; in this case, it means learning about others.

h/t +Gideon Rosenblatt

Zero Moment Of Truth Unpackers & Implementers originally shared this post:

Google Real-Time Insight Finder!

Check out the new Google Real Time Insights Finder Tool – Get Power into your marketing plan and identify your potential Zero Moments of Truth in advance!

This morning +Johan Horak and +Shira Gal explored new and cool Google research tools to better your ZMOT planning.

Access the Google Real Time Insights Finder Tool here – http://www.thinkwithgoogle.com/insights/tools

#zeromomentoftruth #zmot #zmottools